Windows Phone Continues The Saga of Microsoft’s Struggle
Microsoft is no doubt one of the pioneers of this high tech world. But, unfortunately they are really struggling hard to compete with other high profile competitors. In such a situation Microsoft has decided to bet billions on their Windows Phone. But, will this really take them out of their hardship?
Probably not! A recent report on existing market has predicted something like that. In spite of these billions of investment on Windows Phone the market share is still too poor to compete with others and gradually the situation is getting really alarming for Microsoft. Even the present market share is lagging behind the earlier platform of Windows Mobile by 200%!
A survey on the present market share of different Smartphone operating system that has been released yesterday by Nielson has also brought bad news regarding the Windows Phone for Microsoft. According to the survey, Microsoft’s Windows Phone is holding only 1.3% share of the market whereas Google’s Android is holding 51.8%. Other competitors such as Apple’s iOS and BlackBerry are also doing pretty well as iOS is holding 34.3% and BlackBerry is holding 9% share of the total market. So, the distance is Cristal clear that shows how much the Windows Phone is struggling to capture market share.
But, the most important fact which should be noticed is that the Microsoft Windows Phone is trailing even their very own Windows Mobile and the market share of Windows Mobile is also 200% higher than that of Windows Phone. Microsoft invested billions on Windows Phone that has got a share of only 1.3% but the Windows Mobile that is no longer supported by Microsoft has hold a market share of 3%.
There are number of other surprising and shocking Windows Phone news in the market also. As a part of recovery technique Microsoft has signed a multi-billion dollar agreement with Nokia and Nokia has already launched the spectacular Nokia Lumia 800 Windows Phone. But when it comes to market share Nokia is also trailing HTC and Samsung! So, things are getting worse for Microsoft and the only chance to recover from this is probably the launch of ‘Windows 8’. Let’s see what happens.