Windows Phone Continues The Saga of Microsoft’s Struggle

Microsoft Windows Phone

Microsoft is no doubt one of the pioneers of this high tech world. But, unfortunately they are really struggling hard to compete with other high profile competitors. In such a situation Microsoft has decided to bet billions on their Windows Phone. But, will this really take them out of their hardship?

Probably not! A recent report on existing market has predicted something like that. In spite of these billions of investment on Windows Phone the market share is still too poor to compete with others and gradually the situation is getting really alarming for Microsoft. Even the present market share is lagging behind the earlier platform of Windows Mobile by 200%!

A survey on the present market share of different Smartphone operating system that has been released yesterday by Nielson has also brought bad news regarding the Windows Phone for Microsoft. According to the survey, Microsoft’s Windows Phone is holding only 1.3% share of the market whereas Google’s Android is holding 51.8%. Other competitors such as Apple’s iOS and BlackBerry are also doing pretty well as iOS is holding 34.3% and BlackBerry is holding 9% share of the total market. So, the distance is Cristal clear that shows how much the Windows Phone is struggling to capture market share.

But, the most important fact which should be noticed is that the Microsoft Windows Phone is trailing even their very own Windows Mobile and the market share of Windows Mobile is also 200% higher than that of Windows Phone. Microsoft invested billions on Windows Phone that has got a share of only 1.3% but the Windows Mobile that is no longer supported by Microsoft has hold a market share of 3%.

There are number of other surprising and shocking Windows Phone news in the market also. As a part of recovery technique Microsoft has signed a multi-billion dollar agreement with Nokia and Nokia has already launched the spectacular Nokia Lumia 800 Windows Phone. But when it comes to market share Nokia is also trailing HTC and Samsung! So, things are getting worse for Microsoft and the only chance to recover from this is probably the launch of ‘Windows 8’. Let’s see what happens.

Source: computerworld.com

Ian Too

As analysis goes, this is not exactly illuminating. In fact banal is the word which comes to mind.

What about Lumia having a higher consumer profile than Windows Phone? What about the extremely high customer satisfaction rates achieved by Windows Phone?

There is so much more interesting data to base a forecast upon, so why the fixation with Windows Mobile?

Please do better.
Harold

MS is in it for the long haul…. As long as the product is good… People will eventually buy even if it’s to be different or for change sake… Or just new comers looking for a smartphone. At the five year mark MS should be at 15 to 20%. [Posted from the 1800PocketPC app]
Sambo

I don’t know the full story/history, but didn’t Xbox go through a very slow start at the beginning? Now look at it.

Let’s not be so negative, Windows 8, Xbox 8, Windows Phone 8 is just around the corner and I have never been so optimistic for Windows Phone.

I can’t believe the negativity in this article and then you mention that Blackberry is holding 9%, that’s right HOLDING 9% and falling.

Instead of being so negative, why don’t you state that MS did wait to long and allowed Apple to get a head start, then Google to catch up. However the way I see it is that iOS is becoming a bit old, Android is a bit too complicated and looks similar to iOS in many ways, whereas Windows Phone is definitely a fresh, new and innovative way to approach mobile operating systems and WP8 will be MS chance to catch up.
Kiato kid

But if you take it like that windows phone is the newest smart system of them all ,,, it changed the old aspect from the older versions of windows mobile ,,,, the old Xbox didn’t sell well but the 360 broke records ,,, Microsoft will be back they have the windows 8 ,,, the amazing surface ,,, the new Xbox and the new windows phone 8 ( no body can lose having all that ) [Posted from the 1800PocketPC app]
jabtano

Let us look at MS they are the slowest company ever! with that said. it has taken them how many years to get a an OS to run a tablet? ok I have been using win 8 as my stand alone desktop OS when my folks came and I asked then to try it they were horrified by it. one must remember that most users are not tech savvy. They could have done things somewhat better leaving the start button would have went a long way with that. I have been using WP7 from day one but when that came out it was it hard no c&p was a drastic joke out of the gate after two years of development to miss key features only added to the bad rap. Now let us to about the first WP7 adds devices in urinals never ever showing what the OS does just people falling down. now we have wp8 coming and it looks like it’s finally going to be on equal grounds usb support and much more. but it took them much too long. they got a very strong partner in Nokia and then stiffed them in current sales no one wants devices now let us hope that Nokia can hold on till the fall because they are the ones who have pushed wp7+ not MS and did so with great adds and promos and outstanding devices. Back to win8 love to see it on a tablet but on the desktop it is somewhat confusing to folks who don’t have a clue and that is where the problem will be. MS surface looks amazing it brings the bar up a full ten notches as to what a windows tablet should be and could be MS should have made there own wp devices out of the gate as well many folks simply do not trust the CEO I as a stock holds fold in that camp. My dad kept asking how do I hit the start button in win 8 or whey can I have my granddaughters photo there. dad you can hit the desktop hub why do I need two of them.. see they made it much to confusing for the main stream as much as I like and think it will be amazing on a tablet in the laptop desktop place I’m not sure.
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joe_easton3

I think this article addresses a few key issues; 2000-2010 has been a interesting decade for MS. From my standpoint, the only success is Xbox 360 and the Kinect. Outside of that, what have the accomplished outside of maintaining? I know they have developed some great things but nothing that has affected the market.

Here is the issue with WP7. When you are last to the market, you must release a product that is unique and brings something new to the table. WP7 is unique but it was no different in function. In fact, it was missing a few key features. Simple thing too like customizing ringtones. I still can’t customize text message alerts! This is an issue. I sold cell phones and I tried so hard to sell WP7 over other OS’s but people would want something that offered all the features. People liked the look of WP7 but not that they had to sacrifice basic features.

So where does that leave us? We are now 2 years into WP7 and it is time for a refresh. Even if WP7 would have been a huge success, it would still be time for a refresh. So to make WP8 successful it must include all features that you could get on iOS or Android plus others! MS offers great baked in features like FB, Twitter, Bing Vision, XBOX, etc. But these are the icing on the cake not the cake itself.

Hopefully none of these is seen as negative because I love WP. I have tried the rest and I believe MS has a winner with WP but they need to convince everyone else by not leaving out basic features. Hearing that screen capture, USB mass storeage, Micro SD card, high resolution screens and other features will be supported by WP8 is a great step in the right direction!