Why users choose an operating system and what Windows Phone still needs
About a month ago we were reporting about a survey that shows how satisfied Windows Phone users are. It turned out that the satisfaction index is head to head with iOS.
Within that survey there are more important bits. The tech site TNW also covered this survey. One of the big points they are reaching out was why users choose a platform.
And here we get some very interesting bits.
When it comes to Android, the top reasons for choosing were the OS and the 4G capability. No word on the availability of apps.
Apple has established a “there is an app for that” mentality in the whole world. This is a still successful slogan, and it is now wonder that the availability of apps is the top reason why users choose this OS.
BlackBerry has still the reason of quality of email as top reason.
Now let´s talk about our Windows Phone OS. Windows Phone is the only of the four OS, where people answered that the OS itself is the reason for choosing. The Windows Phone OS convinces a lot of people. They like the new, fresh and unique idea of Metro.
We all know that Microsoft has done a really good job with Windows Phone. The OS is fast, has deep social networking integration, some extra cool bits like “pocket-to-picture” or SkyDrive integration (partially in the OS, and also via app).
So whythe Windows Phone OS is not taking off like it should? First, most users are on a contract which includes their hardware. And users are waiting for their extension time to choose new phones.
But the real problem is apps. The OS is on par, in some parts even above iOS. As I mentioned above, Apple has brain washed the world with their “there is an app for that” slogan. Android adopted this app thinking, and they have now also a big bunch of apps – no matter of the quality.
Microsoft has to jump on that train, too. There is no other way if the OS should be a success.
Windows Phone is the best OS out there. But to be a real success, Microsoft needs more.
It is as I have to mention far too often: all about apps, apps and apps.