My Phone is a backup utility that backs up your text messages, contacts, calendar appointments, photos, and media file over the air and runs in the background on your Windows phone. The basic features of My Phone will continue to be free of charge, and Microsoft is also adding in four new premium services for a once-off charge of $4.99. Which is very attractive when compared to other similar services. ( Mobile Me has got a yearly subscription of about $99 )

New Features Include : Ring your phone, Current location, Lock , Erase

via Pocketnow

More info

It was recently announced that Windows Marketplace for mobile and Windows Mobile 6.5 will soon grace us with their presence. On October 6, you will be able to purchase apps from an app store just like our friends that use iPhones. Also on that day, we will see new Windows Phones with the official version of Windows Mobile 6.5. It’s not clear which build of WM6.5 we will see though. Along with Marketplace and WM6.5, users will also have access to Microsoft’s free cloud storage service called MyPhone. See Microsoft’s announcement here.

[via Engadget]

According to WMPowerUser.com Microsoft’s My Phone service is now in open beta. My Phone performs a daily backup of your phone’s address book, SMS messages, appointments, tasks, photos, videos, music and even documents with up to 200MB of content. The content can later be accessed online or be used to restore your data if you lost or hard reset your phone. Its expected to be pre installed in Windows Mobile 7 , when its released.