Optus sets up apps store for Mobile Users

OPTUS, a leading Australian Mobile Service Provider has launched a new applications store for its mobile customers via its Optus Zoo portal, which caters to non-iPhone devices.About 1000 applications are currently available, split between four smartphone platforms: Android, BlackBerry, Symbian and Windows Mobile devices. The store also has Java-based applications and games that run on multiple platform. Mark Mulder, general manager of Optus content and portals, says the main difference with the Optus Mobile Application Store is that it supports all kinds of 2G and 3G-enabled smartphones. Mulder explains that Optus detects a user’s type of handset automatically and the store shows all the applications that can work on that phone.

Details on revenue share has not been made public. One feature of the store is that you can charge the app purchase to your mobile bill. In the next few weeks, Optus will be launching a web version of the store but for now, users have to click on the App Store icon in Optus Zoo through their mobile phone, or SMS “app” to 966.

via Gizmodo.com.au

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