Nokia Lumia's Selling Figures In US Not So Impressive |
Different survey companies have different methodologies. Nielsen & comScore are no different to the rule. In spite of using different methodologies the target of both these survey companies is to show the patterns of smartphone ownership and consumption.
comScore’s publishes its data on a monthly basis whereas Nielsen provides updates on a quarterly basis. But, since it’s published at a grater interval Nielsen comes up with more detailed analysis.
Nielsen’s Quarter 2 reports puts in a detailed look at the smartphone shares of both the Android and Windows platform. The following graph sourced from Asymco shows a treemap built using the Nielsen data:
The same data is also portrayed using pie chart:
From the charts it can easily be deduced that both the surveys come to agreement on the key points. The difference in the two charts can be ignored as just the margin of error. Details focused in the Nielsen data are probably more intriguing. The charts reveal that in the 2nd quarter of 2012 mere 0.3% of the smartphone users opted for Nokia Windows Phones. Comscore clearly reported that there were 110 million smartphone users in total the 2nd quarter of 2012 and just 330000 own Nokia Lumia in USA. Having said, the number of Lumia user is divided into two smartphones viz. the Nokia Lumia 900 & the Nokia Lumia 710. It so means that that by then end of June 2012 less than 300000 units of Nokia Lumia has been sold.
There were 1.2 million Windows Phone users 6 months back in January and now the user base has increased to about 1.43 million. It means there’s been an increase of the number of users just by a mere 0.23 million.
According to these recently released Nielsen numbers the Windows Phone had a market share of 1.7% in the first quarter of 2012. It was an increase from the 1.3% market share back in 4th quarter of 2011.
According to Nielsen data, 4.5% of market share is tallied under Windows. On the contrary, comScore said it’s 4%.