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| August 28, 2014

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Microsoft Almost Confirms the Death of Zune |



Microsoft’s Chief Marketing Officer of Interactive Entertainment Division, Yusuf Mehdi has hinted the death of Zune in the company’s official blog and outlined the future of Xbox. If anyone had any doubt that the Zune brand is dead, the post would be enough to remove that doubt.

In the blog Mehdi speaks about the upcoming E3 event in Los Angeles where the very best of Xbox will be showcased. “We’ll unveil new games, show new ways to enjoy the entertainment you love and, as always, we’ll have a few surprises to share!” says Mehdi. But what made any hope of Zune disappear is when Mehdi said:

“This year, Xbox becomes the premium entertainment service for Microsoft. Whether on your PC, tablet, TV or phone, Xbox will be a gateway to the best in music and video, your favorite games and instant access to your friends.”

Xbox Music

Xbox Music

It was also rumored for quite sometime that Microsoft may showcase their new Music Service codenamed “Woodstock” at E3 which will be designed to work in the browser and across platforms. Well all this surely indicates that Microsoft is moving away from the Zune brand to Xbox Entertainment.

So we will be looking forward to Microsoft’s E3 event in the coming weeks as Microsoft may drop one or more surprises there.

So what do you think about this move to Xbox from Zune?


  1. ash
    • JacksonT

      ‘Zune Tattoo Guy’ turned out to be a traitor for Apple iPod Touch

  2. MagooChris

    I’ve been thinking… (Dangerous I know) but if Zune is gonna be gone and old windows phone 7 handsets aren’t going to be upgraded to Apollo, then what happens to all their integrated Zune services? [Posted from the 1800PocketPC app]

    • Lee

      Probably just a rebranding of Zune .. they wont stop the service it offers

  3. jkavanagh58

    Consolidating it makes sense, but this will really suck if they stop supporting the Zune devices. I love my WindowsPhone but I still use my zune devices heavily. Activities like working out, mowing the lawn, etc…

  4. Zune-guy

    Not a good idea..just when I’m loving my Windows Phone.. [Posted from the 1800PocketPC app]

  5. Ariel

    I am not so sure about this move Microsoft, as the Zune is one of the best software, and player out there. I love the service they offer. 14 a month and get to keep 10 songs each month. No one can beat that. I hope I don’t loose this deal, as I still use my Zune for parties, watch podcasts, games, stream from the cloud, etc… I will follow this closely..

  6. Nathan

    Zune brought me to Xbox, Windows Phone, and Now to Windows 8… They better do it right! Yes the Zune software is old now and very glitchy on Windows 8 (consumer preview)… I still love it! We shall see!

  7. schlubadub

    As far as I’m concerned Zune didn’t exist until WP7 launched. In Australia we only got Zune Pass a few months ago, and Zune players didn’t exist until WP7. That will be the case for most non-USA people too. So a brand that’s only been around for 18 months (to us) won’t be missed. [Posted from the 1800PocketPC app]

  8. schlubadub

    @Ariel only US people keep 10 songs. For me in Australia its something like $15/m and you keep nothing. [Posted from the 1800PocketPC app]

  9. Amit sinha

    Ya Zune is now old in the Microsoft we want something new which will work with fast speed [Posted from the 1800PocketPC app]

  10. Shahin

    And with the death of Zune, you have to remember that the phones would require a major update as its heavily integrated with Zune. So we’re most likely to see all current gen phones go Windows 8, but I don’t see many changes happening to the UI. I’m going back to Android or iOS till Windows gets on a levelled playground. [Posted from the 1800PocketPC app]

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