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It seems as though there are endless stats being released discussing Windows Phone’s popularity, or lack there of. The general measuring gauges used are actual device marketshare as well as mobile browser marketshare, both are measured regionally and globally. Merging and interpreting these numbers is subjective and has led to numerous articles thoughout the net all indicating different trends. I think trends are subjective like stats, it’s the individual interpretation of one’s experience and view. Stats can be bent to mean whatever it is we want to believe. What I will attempt to do is to lay out the stats and let you make your own educated guess as to what it all means, I’m not sure there is an answer hidden within.
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I’ll reference 4 different stat collecting agencies for this article. They are StatCounter, NetMarketShare, Gartner, and comScore. These are the most common stat collectors referenced for articles posted online regarding mobile device data.
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One of the most common stats written about in regards to Windows Phone, is the total marketshare possessed by each mobile platform and its relation to WP. As many of you know, these stats in particular, for the past few months have been debated because of the dwindling Windows Mobile platform. With a shrinking % of WM owners, that number has been reflected in the WP platform. Many stat counters have yet to make a discernment between the 2 seperate platforms, thus combining the WP and WM into 1 easy number. Unfortunately the end result is a multitude of telling but not so telling statistics, plus many prognostications and predictions as to where the WP platform is headed. Some of that is changing though, as WP is now able to be counted as a single platform by Gartner and comScore. StatCounter has stats solely for mobile browsers, which eliminates platform stats bleedover. On the other hand, they do not make it clear if WM is included with WP when searching their device marketshare stats. This is where stats can be messy and misleading when interpreted.
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I think a good place to start is with WP’s total % of the device marketshare. There are global and regional stats, all of which are subject to many different factors. Lets look globally first. StatCounter doesn’t even list WP, it is grouped into Others, NetMarketShare shows .29%, Gartner shows 1.9%, and comScore based solely on US sales showed 4.7%. Pretty meager stats globally speaking, regionally is a different story however. While not on par with iOS or Android, WP’s device marketshare % is picking up in certain regions more so than others. In Europe StatCounter shows WP moving up from .55% in November, to .81% in this month. More locally within the region you’ll find WP and Finland are at 2.55%, that is the highest and I would imagine that has a great deal to do with the immediate acceptance becaues of locale, the Nokia WP. Italy also boasts one of the larger marketshares of WP’s at 1.23% and growing. So somewhere between Others and 4.7%, there lies the WP platform.
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The second indicator that we will look at that is discussed frequently, is the mobile browser marketshare. With people spending more and more time online via their device and less and less time browsing online via their PC, this has become decent indicator to the mobile OS’s being used. Again, worldwide WP is overlooked by ComScore and grouped in with the Others as do the other three stat collecting agencies. Where we see WP’s browser marketshare begin to seperate itself from the grouping of Others is on a regional level. Again there are so many factors that play into those %’s. Let’s look at a couple regions that have higher browser marketshare for the IEMobile, as it’s listed. Europe as a whole has grown over the past 3 months increasing from .57% to .82% currently, not a giant growth but growth none the less. More localized, again Finland had the highest %’s at 2.55% and Italy was not far behind with 1.25% of the browser marketshare being owned by WP. In the same 3 month period, Australia dipped in WP browser marketshare falling from .84% to .74%, what gives? I think all these stats can simply be explained by localized marketing.
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Confused and not any clearer on what it all means? You should be, I don’t think there is a “true” percentage available that would suggest one way or the other that our OS is “on its way up” or “on its way out”. What can we safely say? I think its safe to say the total marketshare for device ownership and brower usage is still low, but there is an inarguable growth happening just very slowly. I don’t see anyway to safely predict where the OS will be in 2 years down the road as many have done of recent. Predictions work well with keeping shareholders happy, but hold very little immediate real world value to the average person. Maybe we will see numbers that offer either congratulations or condolences over the remainder of the year, but for now we should probably stop micromanaging the meanings behind the marketshare %’s. Anyone ever heard the statement, “A watched pot doesn’t boil quicker”, I’m just saying take it for what its worth, nothing more, nothing less. Enjoy your Windows Phone here and now!
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{ 4 comments… read them below or add one }
I know why there is dip in numbers concerning Australia, we still dont have the new 7.5 devices out there , Nokia will be announcing their devices in a couple of days
That should indeed improve both statistical measurements in Australia. The Lumia 800 seems to leave a wake of increased sales behind it upon arriving to its destinations. I invested in the Titan when it was released and probably will consider purchasing the 900 when it arrives to the US.
the lumia 800 does seem to have that effect
Release the phones and you all see growths [Posted from the 1800PocketPC app]
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