HTC gets YOU.. Multi-Million Dollar Ad Campaign

Taiwan-based HTC Launches Multi-Million Dollar Ad Campaign About ‘You’ To Become Household Name. Over the past year, HTC has switched its strategy by applying its brand to the device, and HTC is about to enter its strongest holiday season ever with a line-up ranging from consumer-friendly Android devices to the enterprise-focused Touch Pro 2 and entertainment-rich Imagio. Their new punch line ” You don’t need to get a phone. You need a phone that gets you. “. HTC is unleashing a multi-million marketing blitz today with the goal of becoming a household name over the next six months. If successful, HTC’s brand will be in front of 95 percent of the adult cellphone owners—36 times each before Christmas. In addition, in the top 10 markets, including Seattle, LA, New York and Atlanta, consumers will be reached even more via billboards, buses and other outdoor campaigns.

via moconews.net

Towards the end of the video they show an Android device with the Sense UI. Pretty aint it? They also have Windows Mobile devices.. maybe its not worth showing in a Video ad coz the new kids on the block ( HTC’s competitors .. iPhone, Palm Pre, etc ) are much cooler..

BTW the reports also claim High Tech Computer Corp. had only three employees four years ago, and has grown to more than 9,000 employees worldwide… Seriously ???

Update : ( more video via Pocketnow )

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