Barnes&Nobles teams up with Microsoft for a new reading experience
Microsoft just announced a new strategic partnership. This time Microsoft has teamed up with Barns&Nobles to create a new experience of reading.
Barns&Nobles will bring their Nook service into a subsidiary. The subsidiary is will build upon the strong history of both companies in digital reading technologies. The new subsidiary has yet to be named, for now it is still Newco.
The first devices that will get a new Nook app will be Windows 8 devices. B&N are targeting a market of unbelievable high potential customers.
Here is what B&N and Mircosoft are telling us about the partnership:
“The formation of Newco and our relationship with Microsoft are important parts of our strategy to capitalize on the rapid growth of the NOOK business, and to solidify our position as a leader in the exploding market for digital content in the consumer and education segments,” said William Lynch, CEO of Barnes & Noble. “Microsoft’s investment in Newco, and our exciting collaboration to bring world-class digital reading technologies and content to the Windows platform and its hundreds of millions of users, will allow us to significantly expand the business.”
“The shift to digital is putting the world’s libraries and newsstands in the palm of every person’s hand, and is the beginning of a journey that will impact how people read, interact with, and enjoy new forms of content,” said Andy Lees, President at Microsoft. “Our complementary assets will accelerate e-reading innovation across a broad range of Windows devices, enabling people to not just read stories, but to be part of them. We’re at the cusp of a revolution in reading.”
They are aiming at a broad range of Windows devices, which may also include Windows Phone. iOS has its iBook-Store, we probably will get Nook as comparable service on Windows Phone. That is good for Windows and also for the Windows Phone OS. On top of that B&N is now a potential hardware partner for Windows RT.
You can read the whole press release from Microsoft here.